Boat founder Aman Gupta announces new venture Offbeat Studios, claims ‘still hungry, still impatient and still driven’

Boat founder Aman Gupta on Tuesday, 3 March, announced the launch of his new venture, Offbeat Studios, after stepping down from an operational role at the electronics company.

In a post on the social media platform X, Gupta wrote, “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture.”

Gupta shared the new venture’s X handle on his post; however, he did not provide any additional details about OffBeat Studios. He has not revealed the latest company’s business model, funding plans, team, or timeline of its launch.

Change in management at Boat

In September of last year, Imagine Marketing Limited (IML), the parent company of the audio and wearable brand Boat, announced Gaurav Nayyar’s appointment as its new CEO. He succeeds co-founder Sameer Mehta, who is transitioned to the role of Executive Director. Co-founder Aman Gupta will remain as a Non-Executive Director, PTI reported.

Boat IPO plans

Mint earlier reported that Imagine Marketing opted for the confidential filing route to submit its draft IPO document earlier this year. Reports indicate the firm is targeting a valuation of approximately $1.5 billion (almost ₹13,000 crore).

Founded in 2016, Boat has become one of India’s leading consumer electronics brands, especially in audio wearables, smartwatches, and personal accessories.

Till September 2025, the company has raised more than $170 million, including a $60 million round in 2023 led by Warburg Pincus and Malabar Investments. Warburg Pincus remains its largest external shareholder, with Fireside Ventures and Qualcomm also holding significant stakes. In FY24, boAt generated ₹3,122 crore in revenue, while the company ₹3,098 crore in FY25.