Gaps are emerging between AI’s promise and delivery: Is there an opportunity in this for India’s IT firms?

If that is truly so, GCCs are likely to lead in developing domain-specific AI applications that work at scale. They can iterate, fail and refine in ways that services firms, constrained by client expectations and contractual obligations, may struggle to match. Over time, this could widen the gap between the two models, with GCCs becoming centres of innovation and services firms repositioning themselves as integrators and orchestrators.