Gen-AI rivals Google, Microsoft, OpenAI and Anthropic are set for an AI-shaping contest for India Inc

OpenAI has adopted a different tactic in India by competing aggressively on pricing. Its strategy reflects a familiar pattern, where companies adjust pricing to accelerate adoption in large but cost-sensitive economies. For developers, freelancers and small businesses experimenting with GenAI, even a modest price difference can determine which tool becomes the everyday default. Small differences scale quickly in a country with millions of potential users.