“Five years ago, SaaS was optimizing for product-led growth,” said Srikrishnan Ganesan, chief executive and co-founder of Rocketlane, in a statement. “But implementing AI and driving adoption and outcomes in the enterprise has turned out to be harder, leading to buzz around ‘services-led growth,’ with professional services teams, forward deployed engineers, and agent PMs (product managers) becoming the new heroes.”
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