Mint Explainer: What the new branded retail store means for Swiggy Instamart

At the outset, the store appears to be like any other department store—stocked with everyday products ranging from essentials such as pulses, fresh produce and grains to even nicotine products. Noice, Swiggy’s private label selling breads, paneer and snacks among other food items, also sits comfortably on the shelves.