“We don’t really have a lot of celebrities for our brand, it is only for our tier-1 markets, of which India is one. Gen-Z has outsize influence globally, and especially in India which has the fastest growing, youngest population in the world,” Mehlman said, adding that targeting the Gen-Z creates a halo effect around the brand.
#Crocs #bets #India #top6 #global #market #targets #GenZ